Quick and Easy Ways to Start a New Business

Jennifer Hill
3 min readMar 20, 2021
New Business

Starting a business from scratch might seem like an arduous task but you can lubricate the process by following a few ground rules. It is only understandable that the strain and pressure of the overwhelming job in front of you can slow you down. However, prior planning and management of available resources may as well be the key to a smooth ride later on.

Prior Planning:

Some points demand extra attention early on. Even before the legal process takes its course, you must decide the following:

1. The product/service that you plan to offer.
2. Your target audience and the geography of operation.
3. The demographics of your target audience.
4. The company’s employee hierarchy if any.
5. The place of operation.
6. Pricing models and internal budgeting of the company.

Get Over With the Formalities as Quickly as Possible:

Do not spend a lot of time on the company name or the right logo. Delegate these tasks if possible. Take care of the paperwork with the help of a lawyer and file them to get the process started. The government has a few legal requirements from a new company. Once you get your company registered, you are officially in the market.

Meanwhile….:

While the legal process unfolds, sit down with your team and decide the marketing strategy that you will use to target your audience. As aforementioned, once you get to know the kind of people that you plan to cater to, the process gets simplified. Work on building a brand image even while the company is still in the formation process.

Use Machines Wherever Possible:

Automation is the way ahead. All the big names are doing it and it is only wise to hitchhike this bandwagon. The world is getting digital fast and companies need to adapt to the changing times. The internet is a boon for new companies when it comes to building a presence in the market. Here are some necessary things:

1. Get a website hosted as soon as possible even if it’s just a landing page.
2. Use tools such as MailChimp for bulk mailing and running marketing campaigns.
3. Integrate CRMs such as Salesforce or Zoho into your sales team to increase revenue.
4. Use productivity tools such as Todoist, RecueTime, Slack, and G Suite.

Cutting Costs:

At the end of the day, it all boils down to revenue. This is why prior budgeting is paramount. As mentioned before, automation can help cut costs. Also, the pandemic has proven that remote work is a possibility. This helps save a lot of cost in infrastructure. Optimizing the structure of the organization can also save a lot of money later on. These savings accumulate over time and can help in rescuing the company during bad economic weather.

Conclusion

Success stories are everywhere to be seen; it is all about perception. Focus on the positives and take baby steps in the right direction for a new business startup with the help of an experienced business consultant. In no time, you can witness the start of something great that started from your own hands.

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Jennifer Hill

HI I am Jennifer from Sydney, Australia. I like to play basketball, reading books and travelling with my friends. I work as a an analyst in a well renowned MNC.